China’s consumption story is evolving. Rising incomes still matter, but the primary feature of the next decade may very well be the impact of sweeping demographic and social change that is coinciding with the rapid march of technology. To find the consumers who will drive China’s growth, you need to look at very different groups of individuals. So who are the consumers who are key to growth? Jonathan Woetzel and Jeongmin Seong highlight five consumer shifts that matter.
China’s consumption story steadily evolving
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